Team Johnston

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We value the good reputation we have with our clients and that means service to the end and beyond!

The Real Estate Minute #12- June 2017

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April 2017 Team Johnston Flyer
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Preparing to list your home

• Comparative Market Analysis (“CMA”)
– Sold properties, Available properties, Expired listings
• Motivation for selling
• Market conditions
• How the property shows relative to “competitive”
• If needed, potential improvements and cost-tobenefit trade-off
• Potential price, strategy and commission

Decide on:
• Listing price
• How showings will happen
• Schedule for improvement work (if applicable)
• Timing for listing

• Listing agreement and documentation

Listing your home

Staging by professional consultant if required
• Take professional photographs to use for
website listing, advertising and feature sheet
• Place sign and lock box on the property
• Professional feature sheet
• Execute a comprehensive “launch”

Marketing plan:
– Host an agents open house
– Host public open houses
– Local advertising, e.g. local newspapers, “Just Listed” postcard to neighbours
– Online web listing
– Place “wall-talkers” to highlight features
– With our in-house mortgage broker, create a financing options sheet to proactively address potential buyer’s

• Prompt answer to all inquiries, i.e. quick
response to a “sign-call” has the potential to
turn an inquiry into a serious buyer

Showings and progress updates

• ONGOING prompt answer to all inquiries, i.e. quick response to a “sign-call” has the
potential to turn an inquiry into a serious buyer
• MAINTAIN marketing plan
• Provide the seller with regular progress updates such as:
– Information about showings and feedback
– New competitive property listings
– New competitive property sales
• Proactively get feedback from other agents that show the property and share the
information with you!
• When feedback has common themes, discuss and agree on action to address which
may include:
– Revisiting potential improvements previously dismissed
– Reconsider how showings will happen to overcome any obstacles to getting
potential buyers to view the property
– Review pricing, i.e. have one or more important factors changed?
• Consider negotiating strategies in advance of getting offers

Optimizing offers

Determine how best to receive and manage offers, i.e. Are we dealing with an offer
early-on? Are there multiple offers?
• Counter offers
• Dealing with conditions
– Financing
– Inspection
– Inclusions
– Re-visits
– Other
• Closing date
• Deposit amounts
Remember, we are here to provide you with information and expertise
based on our extensive experience from many, many offer situations.
But the final decision is always yours!

Closing the sale

Service right to the end and beyond!
• Continue to market during conditional periods
• Have buyer assessed through in-house mortgage broker if desired
• Work with buyer and home inspectors to complete inspections and re-visits per the offer
• Work with appraisers to support lender process
• Deal with conditional clause removal
• Liaise with lawyers on offer and property details
• Available for closing day support

Put Your House On The Market Now

Buying a New Home

The first question you’re bound to ask is, “How much home can I afford?” That depends on a number of factors:

Your selected location. Are you set on a specific area? Downtown? The suburbs? A rural setting?

Your preferred type of home. Detached? Semi? Duplex? High-rise? Link? Townhouse? New or Resale? There are a variety of home styles you will want to explore.

Your income. After all, it’s not just the mortgage you have to take into account. There are property taxes, utilities, and in some cases condo or strata fees. As a general rule of thumb, your monthly home-carrying cost should not exceed 30-35% of your income.

Market conditions. Is it a buyer’s, sellers or balanced market?

There are also additional costs to keep in mind. It’s a good idea to work out exactly what you want and what you can afford before you begin the search. Be specific! After all, you don’t want to suddenly come to the realization that your dream house has come with a nightmare of bills and expenses. Stick to looking at houses in your price range. The more you’ve thought it out, the better your sales representative can meet your needs.

A part of deciding just what you can afford can be accomplished by meeting with your bank or a mortgage broker and negotiating a pre-approved mortgage. There are many types of mortgages and many different terms. Research all of your options. This ensures that there are no surprises once you’re ready to make an offer.

Once you’ve figured out your monthly expenses and what you can afford, you can start your search. It could happen that the first home you see is the one you want; or you might look at home after home with none of them catching your interest. Rest assured, the home you’re looking for is out there, and when you find it, you’re ready to make an offer. If your offer is accepted, the next steps are closing and moving into your new home.

Purchasing a home is easy once you put your plans into action.

Purchase Your New Home Today